Final Video

Below is the final video. We hope you enjoy it!

CD Case

Below is the completed CD case which turned out very well.

Evaluation 3

What have you learnt from your audience feedback?


We made a questionnaire asking what people thought of our music video. They have said that it was original, they hadn’t seen anything like that before. They were shocked by the horrifying scenes but at the end they really understood the message we tried to send and I’m really happy that people said that because that’s what we were aiming for. One person said: “It was incredibly unique and a brilliant performance”. I’m unsure whether or not it was the performance from the singer they were referring to, or a performance of the actors.

Many of the viewers were impressed by the amount of special effects on our music video and they thought it was “amazing and looked real” but some said the CGI was not realistic enough for example we used to much blood for when one of our actors gets attacked. I was happy that we did get a few negative feedback about the editing because now we know what to add or remove next time we start another project and it helps us get our future results as natural and real as possible because audience feedback is crucial to the media and music industries. It allows producers, directors and even the artists to reflect on their work. It outlines the flaws and what is needed to improve, and it can also encourage people to work harder. Positive feedback allows producers to acknowledge their success, so they know what they're doing right. It also helps in terms of research for their target audience.

Below is video feedback from Roni Size which we have found to be quite useful and has him telling what he thinks of the video. In the video he says that he was confused about the purpose of the masks in the video and thought that we could have implemented the meaning behind the masks in a better way, although he got the gist of what it was. The feedback we got was favourable which was very good as we thought that we had done a good job although he had said that the editing could have been tighter, which we do agree with but it was taxing to do due time restrictions. The consequences of ignoring the earlier audience feedback would have been quite large because I think that the effects add a level of grit to the video making it more urban and realistic suiting the theme of violence better. In the context of the industry it would be costly because they wouldn't know what the customers would react to and might lose customers due to them not gettin what they would expect from an established artist. I think that the scene referring to ‘Taxi Driver’ wasn’t clear enough because most of our audience didn’t get it maybe due to it being an outdated film.

Evaluation 2

How effective is the combination of your main product and ancillary texts?

Our music video campaign is based on the song "No More" by Roni Size are linked by the masks that are featured in the music video as they are an integral part to the theme of it which is being hidden form society and then being redeemed from their wrong doings. The mask is featured on the CD sleeve on the front and back cover both with a half of it. The poster and inside the CD sleeve all feature images from the music video itself which shows the cohesion within the campaign. One image of the music video was featured in both the CD sleeve and on the poster because we found it to be an effective image and something that could be well remembered. We did this by transferring the image onto photoshop and edited it using different methods such as zooming in and adding black and white to make the masks stand out and pop. This was done so that if a person was to see the poster they could automatically link the images if they were interested in buying the album.

Cohesion is important because if the product is not recognisable from the different advertisement methods used it will not reach the target audience's attention which would not be good for sales as there wouldn't be any reason for potential customers to be paying attention to the marketing around the product. The image created for the artist would be a different one seeing as the campaign is quite a gritty image that is not the usual for the artist and is quite unusual for the Drum and Bass genre. Seeing as the artist is already established it really only reinforces or remakes the artist's image.

I find the combination to be effective because all parts of the campaign are cohesive and stand out due to the grittiness of the subject and video.

How did you use media technologies in the production stage? /CD Sleeves and Poster Completion

During filming we have used a video camera so that we could actually film our footage, and for our editing process we have used iMovie HD on an Apple Mac. A member of our group Ali also used Photoshop to stylize the footage we had taken. The editing process took a while to do due to us having over 20 minutes of footage which had to be cut down a lot. This meant that we have discarded a lot of footage that is not needed. During this process we had to make sure that all of our scenes were matched with the music we had which was quite tedious. After we had finished the matching editing Ali then had to take it home and edit it further adding effects to the video making it more stylized and unique.

On Tuesday we went to the CLC at the Orchard School so that we could create our CD sleeve and our poster for the CD campaign. To do this we used Photoshop which enabled us to use the pictures we had originally taken at the time of filming and edit them so that some of them looked stylised. At first we had to download our original images from our Hotmails for edting and then we had decided to go for a black and white look and so enhanced all of our images so that they were cohesive. We originally hadn't planned for the front cover to be black and white but for the sake of cohesion we did. For the inside of our sleeve we decided to input the details of who would have produced, arranged and mixed our album if it had ever been released into stores. Two of our images inside were of two of the criminals as they are a main part of the whole campaign and these two images were stylized using "Dark Strokes" on Photoshop which made the contrast brighter and made it look more like art although still showing realism and grittiness. For the other side of our sleeve we had chosen to do the same except without the se of effects. Lastly for the inside we chose to write on each picture a small phrase relating to anti-crime such as "walk to the light" which is written in red so that they are noticable and emphasised immeadiately. To keep with the cohesion of the artist we had to find the logo used by Roni Size and add it to our sleeve, which was placed on the inside in the top left corner. We also changed it slightly so that it would fit our style. For the front cover we had an original idea which is shown below which featured our four characters (now three) under a tree and a bright sky. It also had on it a knife and a flower symbolizing the contrast between the two. This had changed for a more minimalistic look with the title and artist shown in red in the top right corner and just a mask in the middle removing the knife and flower. We also put Roni Size logo on the bottom of the front cover and mirrored it. We also added the website and record company to the cover to make it more authentic. Lastly for the poster we had chosen to use an image from the sleeve of me walking but only show the right side as we found it very effective. We also put on it the details of the album and some accolades from magazines saying how good the album was.

The images we have taken and the finished product are shown below parallel to each other to show the difference between the new and old versions. Our inspiration for the style of the sleeve inside and the poster was the film Sin City which related to our campaign because they are both portraying gritty urban themes. (Click for full resolution)

Music Video Influence

The music videos have shown me that they can be very focused on the story and have the artist tell it like the Trapped In The Closet part 2 which is a very narrative video. The Jesus Walks video was also quite narrative as the lyrics reflect what is going on in the video but it is not completely related, and it is still quite effective. The effect this could have on a viewer is that they could be more inclined to watch the whole video to find out what is going to happen at the climax of the video as the music gets higher tempo. They could also be very minimalistic to focus on the emotion of the artist so that the viewer feels connected with artist as shown in the Michael Jackson video.
Lastly the Brown Paper Bag video is very abstract and doesn't realte to the music at all, as it is purely just a lot of footage with effects used to make it more interesting and there are some images that make it a visually arresting video and cater to those who enjoy something that peaks their interest visually. The type of video we will choose though is the narrative because those listening to the music can relate to the video as it partially explains what is going on in it.

Filming Last Day?

Yesterday we managed to film what might be our last day of filming unless there is anything else that we can add to the film. We had decided to film the last scene of our music video which involved a policeman who was played by Joe Bono. He was involved in acting out the rapping part of our song which was given as a speech to the criminals showing them the errors of their ways. For this scene we took a variety of angles to make it more arresting such as some over the shoulder shots, close-ups and the like to make the scene more arresting and fast paced. I think that Joe did a good job of imitating a policeman and also learning the verse to a good standard on such short notice. For the policeman costume we had him wear quite typical things such as aviators and smart casual clothes which take reference from such films as "Heat" and "Miami Vice". During the speech which is being rapped the criminal characters start to feel remorse and they begin to stop their ways. this is shown by them first removing their hoods and then throwing their masks away. The inspiration for the masks came from the idea of identities being hidden and that people are most scared of what they don't know. So I thought that having masks involved would make the ending theme more effective in the long run as when the masks are removed they are automatically less feared due to them having an identity. Also at the end of our video we have made our characters dance as a way of showing them being happy with themselves. This makes the video seem more post-modern as it wouldn't be expected by audiences. We also had to film the very beginning of our film which will be edited accordingly to great effect.

Problems We Have Experienced

Some of the things that we have had trouble with at the moment are that we had found it hard to get some of the actors as people had busy schedules and were also camera shy, and so this delayed our filming in the early stages of production. At the moment we haven't gotten the music for our video as we have been having problems finding it due to it being unable to download and I am unable to get it as my internet is not working and I have the means of getting it. We also found it hard to get some of the props that were needed as they were an integral part of the production and people were probably worried about their possessions although they would be present during filming. As of now our filming is going well and on time, and the editing has gotten off to a good start.

More Extended Filming

On Tuesday morning we decided to film the scene in which Oscar's character jabs a youth in the eye with a cigarette resulting in him being arrested. We used a friend as the younger boy who is playing football where the criminal come to sit down whilst smoking; he is then hit by the ball which knocks the cigarette out of my hand. Which is all done with a many short-takes to add to the speed of it. The youth then goes to retrieve his ball but the criminal then orders him to pick up his cigarette with an over the shoulder shot which the results with him being poked in the eye with it.
To make the scene look more realistic we filmed a couple of extreme close ups of Oscar holding the unlighted cigarette an inch away from his eye because for this shot the cigarette will appear to be alight and his eye burned after editing effects which Ali has taken care of and looks very good. We then filmed another couple of shots of Oscar actually jabbing him in the nose with a mid-shot but from behind and the side so that it will look like its in the eye and we will edit the angles together to make it look as effective as possible.

Extended Filming

For our next scene that is to be filmed we had chosen to film my scene which was of me stealing a bike from a passer-by which resulted with him being in the road. Luckily we had finally found a bike that was available and so we commenced filming immediately. We had decided to film me walking down a street as a way of introducing my character. We had done a variety of angles of just that one shot such as a low shot and mid shot to see which would be the most effective. We also did a number of shots from the point of view of the recipient of the theft. We also had to do a number of shots from different angles during the part where I was stealing the bike off of him to achieve the most realism. This included filming low-shots, and some mid-shots behind my character. During the filming though we had an elderly woman complain about us because I was wearing my mask throughout this part as required of the film and she had gone to the police as she felt intimidated although she could clearly see us filming, but this just showed that the effectiveness of the mask was good.

Filming Day 4

On Thursday at the end of the day we stayed in 6th form to film our friend Julia singing/miming the verses sung by Beverley Knight in the song. We did this in the photography room as the studio was unavailable, so we cleared the tables and had Julia stand in front of and on a white screen so that the background was plain white. This way we can add effects to the background during editing with Ali's programmes.



We placed one camera on a tripod directly in front of her which was stationary at mid-shot distance and we had another handheld camera used which enabled us to do close-ups and different angles. Unfortunately we only had about 30 minutes to film because we were ushered out of the building by the receptionists because they were leaving themselves, which made it harder for us to get some good footage as it took a while for Julia to get confident. We actually sang along with her and danced behind the cameras to encourage her. I think we filmed a good amount of her as we have a lot of footage of her singing each verse so we should have a good selection of what to keep in during editing.

Before Editing Questionnaire

How do you feel about violent being portrayed in the scenarios?


How do you think that we can involve Julia’s scene’s smoothly with the scenario narrative?


How do you think each scenario should begin?


In what way do you think that the criminals should get arrested?


Do you think that the policeman should look traditional?


Do you think that the masks are effective?


How many scenarios do you think there should be?


Do you think that using special effects could enhance the film?


How do you feel about the video being cut down?


Which scenario do you think is most effective?

Filming Day 3

Today we were filming one of the scenarios with Francis one of the criminals. At first we filmed him leaving a block of flats as to film part of the very first scene as we were unable to do another scene of the bike being stolen due to not having being able to get a bike. For this the camera was based outside the door at mid-shot distance and featured him walking towards the door and walking past it eventually.

The scene which was originally the criminal jabbing a cigarette into the eye of a kid who runs into him playing football the but we couldn't find any children and so we had decided to change the scene and took advantage of national suit day as some people were wearing suits and found another actor Pete, to be filmed walking down a street on his phone and having his phone stolen.

We filmed him walking and talking on his phone at a long-shot and we filmed Francis (the criminal) with a variety of shots such as a close-up of the phone getting taken from Pete and a tracking shot of him running away. I think that the scene worked well and we had taken a lot of shots, which can be effective as they are from different angles although some would be deleted and we will start on the editing process as soon as possible.

Filming Day 1

Today we started filming some establishing shots, for the opening part of our music video to give a sense of where everything would be taking place, because we couldn't film with our masks as they hadn't come yet but they should be being delivered today so that we can start filming tomorrow afternoon, which will be the bike scene and maybe some more scenes as well. We also thought that we would add a scene of a church to symbolise the cleansing of the wrong doers in our video.

CD Sleeve Draft 1

This is the first attempt at making the CD cover art. The final sleeve will be designed after we have finished recording the music video. This one is designed with Photoshop and cinema 4D.

CD Cover Ideas

We have come up with CD cover ideas that have various designs. Some of the designs weren't including in the drawing process because we had more or less chosen which images we were going to include. The images we have chosen to use are the ones where four silhouetted figures are standing on a hill with a tree next to them which would also be partially seen on the back of the CD but would then fade into another image showing a flower and a knife representing peace and violence.

The title of the album is 'No More' which is also the same name of what would be the first single of the album. The concept behind this is that the lead single is called No More and the image is showing that people don't want to live with societies injustice and so they escape to the paradise shown on the cover. The other concepts we had looked at including on the inside of the CD case were an image of a man smoking, a policeman in a spotlight and one of the masks that will be used in our music video.

We have also chosen what the tracklisting of the album will be:

1. Tell Me
2. What Is It
3. Thunder
4. Rocket Storm
5. Fire
6. No More
7. Dove
8. Pimp Town
9. Corruption
10. Last Dance
11. Final Stand

How did you use media technologies in the research and planning stages?

During our planning and research stages I had used youtube to first to find out about the artist we were going to choose which led me to wikipedia.com enabling me ot find out information about the artist. This then led to our group going to Youtube.com individually to find a song for us to choose. I also had to use it to find the music video's so that I could analyse them.


We then had to goto Google.com so find the lyrics for the song. I also had to use Google images to find different images of Drum and Bass covers so that I could analyse them and see what the conventions of them were. I had to use a photocopier to get my different CD adverts onto Blogger.com to be analysed aswell as using it to copy the storyboard on so that it could be described and explained. Lastly I had to use Microsoft Word to print off the lyrics and write up a letter confirming the use of the song to the artist. I also used it to write up the questionnaires we did.

Storyboard

Below is our story board which shows all of the music video including the 3 different scenarios. Although this is the complete storyboard some things are subject to change.

Questionnaire Results/Evaluation 3

What have you learned from your audience feedback?

We printed 10 questionnaires and handed them out to people in the class but seeing as most of them didn’t know about drum and bass, the results weren’t much help for our music video so we printed 20 more and this time we found fans of this genre and asked them to fill the questionnaire. And the results were more specific and helpful.

1) Do you like Drum and Bass music?

Yes No

2) What type of music video do you like?

- Concept

- Narrative

- Performance, and why?

Because you can see the story behind it.
Because it gives the music an image.
It looks cool.

3) What emotions do you experience when listening to Drum and Bass?

Most the answers say it should have lots of beats and make you want to dance to it. Angry and full of hype.

4) What artists do you listen to? Name some.

Pendulum, Massive attack and usually any remixes of normal songs that are turned into D&B.

5) Would you find these album covers typical of the Drum and Bass genre?

90% chose all except the first one.

6) What do you like to see in a drum and bass music video?

Fast editing with people dancing and close ups. Usually some sort of effects to suit the music.

7) What makes you buy Drum and Bass CD’s?

- The Poster

- The CD cover

- The Artist

- The music video

93% chose the Artist and rest was the music video.

8) What do you think a music video for an anti-violence theme should include?

Gun, Drugs, Violence.

9) Would you like to be in a Drum and Bass music video?

Yes No

10) Where do you listen to Drum and Bass music?

Dark Clubs

Evaluation 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Our music video doesn't contradict the conventions of Drum and Bass videos because there is quite a large variety of them. Some video's are narrative and tell a story which is unrelated to the song itself. Other videos are very abstract and don't have a set structure but instead rely upon effects and different random scenarios to create an interesting visual experience.
Some of the conventions we have used in our campaign for the posters are mid-shots of a main character from the music video which is also featured inside the CD sleeve. The effect achieved by the images taken for these is that the images are all quite gritty due to the graininess of them and so represent the urban theme of the video, and this has been developed by the uses of our masks which are the centre-piece of our campaign and represent the risks taken by choosing the life of crime.
One scene we have in our video is based on a scene from the film Taxi Driver and I got the idea for this scene from the music video "Slap" by Ludacris. We have developed it in our own way by speeding up the footage because of the high tempo of the video, and there is no speech in the video either.

Music Video Idea/Evaluation 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

For our video we will be filming a concept/narrative-based video, which we ended up deciding because of the influence of the lyrics of anti-violence/crime. The song is obviously a social message, so we think we can convey some visuals to contribute to its message.

It will start with four people in identical masks (which are usually worn by the Jabbawockeez dance group) leaving their separate houses. For this we thought that during editing we'll intercut between each leaving their house through the door so it's all in time. They will then meet up in an open space most likely a park with them each running from opposite directions seen from a birds-eye view if possible showing them meetin diagonally and as they meet, the beat of the song kicks in and they will break into a run as the song speeds up.


To represent the lyrics of seeing the error of your ways and giving up on your delinquencies, we'll have each member in a different scenario (with two of them in a pair) in which they will harm someone or perform a crime and then all get rounded up to the police station where they get lectured.

For example, one of them will be smoking and accidentally ran into by a kid upon which he will angrily jab the cigarette into the kid's eye while it will be kind of hard to make that look convincing, Ali assured us we'd be able to contribute to it in the editing process.

Another scenario will involve another member attempting to steal a pregnant woman's purse who, already wary, manages to hold on to it so he hits her so that she lets go; unfortunately he hits her in the belly hard enough to damage and kill the foetus inside. We can show this by filming a close-up of the impact and, if we can, get some red coloured water to look like blood briefly pouring out so it's obvious what happened.

We haven't thought of a scenario for the other two yet but I think the process is that they will all feel some remorse/guilt once they are home and are then each rounded up by a policeman. Our idea for a postmodern reference was that we would use a reference to the film Taxi Driver as we had in mind that one of them would be staring in the mirror, we thought that could be related to the scene in which the main character has the "you talkin' to me?" sequence.

For the last verse they are seen in the police station interrogation room of some kind, and this is rapped by Dynamite MC so we'll have the police lieutenant 'rapping' it to them as a lecture. I think that would be quite cool and original, but we'd need the actor to memorize the lyrics so they can mime them. We got the idea that we could have some light works on the rapper, like a light flashing on and off or have him in a spotlight or something stylish. We got this idea from the video 'Pass Out' by artist Tinie Tempah shown below.

I think we could achive this by using the lighting in the drama studio, which is supposed to be available at lunch times.

After that, the four 'criminals' will leave the station and now fully aware of the wrong path they have been treading on, will take off their masks which will represent them starting anew.

I think if we are able to make our video and include all that we want, it will be a succesful video as it should provide interest and entertainment at the narrative and will contain a social message against crime which is always nice to have.

Music Video Influence

The music videos have shown me that they can be very focused on the story and have the artist tell it like the Trapped In The Closet part 2 which is a very narrative video. The Jesus Walks video was also quite narrative as the lyrics reflect what is going on in the video but it is not completely related, and it is still quite effective. The effect this could have on a viewer is that they could be more inclined to watch the whole video to find out what is going to happen at the climax of the video as the music gets higher tempo. They could also be very minimalistic to focus on the emotion of the artist so that the viewer feels connected with artist as shown in the Michael Jackson video.
Lastly the Brown Paper Bag video is very abstract and doesn't realte to the music at all, as it is purely just a lot of footage with effects used to make it more interesting and there are some images that make it a visually arresting video and cater to those who enjoy something that peaks their interest visually. The type of video we will choose though is the narrative because those listening to the music can relate to the video as it partially explains what is going on in it.

Drum and Bass Cover Analysis

I have been looking at several Drum and Bass CD and Vinyl sleeves and from what i can see the conventions of the genre seem to include quite abstract images that don't relate to a singular concept or subject. But some images might relate to the album title with another message behind it or an included image relating to a completely different subject like the Pendulum album "Immersion" which features two nude people a male and female under the water moving together with more people around them reaching out to them from the coral. The title "Immersion" could relate to the people all being immersed/submerged in the water.


Another convention of the Drum and Bass CD cover is that they are usually abstract images, which relates to the randomization of the beats created in the album. They can also relate to the way the music is best heard which is through multiple sound systems and stereos as the genre itself has a lot to do with the way the sound is melded with the bass allowing the listener to feel the music as well as hear it. The abstractness of the Drum and Bass cover also allows long-time listeners to recognise what they are looking for when they are shopping around giving the genre a kind of exclusivity and a more personal connection when fans buy their CD's.

On the other hand some CD sleeves can be quite simplistic and unconventional of the genre which would relate more to the artists connection with the fans as only they would recognize the CD cover. Our CD cover is most likely going to be either a picture or something abstract to stick to the conventions of the genre, which would take a while to create.






These covers have influenced me because they show that the Drum and Bass album covers are very abstract and don't really have a set structure to them and could be about anything. Due to the genre's focus on the music that is what the covers relate to as the second one is evidence for showing a lot of stereos which are used for enhancing a musical experience. The first and third album covers however are very abstract and don't really relate to the anything except maybe the title of the album.

Song Choice

My group have chosen to use the song "No More" featuring Beverly Knight and Dynamite MC. We thought that this was a good choice because the song is quite slow and it would be easier to edit because it isn't as fast paced as the other Drum and Bass songs he has done and because it includes lyrics it will be more interesting to watch due to a seperate story being told. We are going to be doing a narrative/concept video based around a concept we are not yet sure of but we will be storyboarding this week if all goes to plan.

Music Video Analysis - Michael Jackson - She's out of My Life

http://www.youtube.com/watch?v=KSJ7qluqUmA&ob=av3e

Camera

Shot: There are long shots used throughout the video so as not to detract from what is going on and to show each emotion being shown clearly. The main shots used in the video are mid shots and close-ups to show the emotion that is given by Michael.

Movement: There is no camera movement in the video as the main object in the video doesn’t move around.

Distance: The distance changes at the beginning of the video while getting closer to the subject of the video.

Framing: The subject of the video is framed by the darkness around him as he is the only object in the video and he is centred.

Editing

The editing in the video consists of a split screen showing a mid-shot of Michael and a close-up to show the actions being made with his hands and to show the emotion in his face.

Mise en Scene

Props: The only prop used in the video is the stool being sat on.

Lighting: The lighting is from behind and above Michael to give more attention to him

Costume: The clothes being worn aren’t extravagant as usual; they are quite casual to show the commonness of the subject at hand.

Positioning: Michael is always centred showing he is the main subject.

Sound

Genre: Pop.

Volume: The volume is quite loud to get the message across clearly.

Rhythm: The rhythm of the music is quite slow giving it more emotion.

Music Video Analysis - R. Kelly - Trapped in the Closet Part 2

Camera

Shot: The first shot is a close up of a hand with a gun coming from the closet to show the extremeness of the situation from the start. There is then a shot/reverse/shot to show the two characters confronting each other.

Movement: The camera movement is very simple only using tilting movement to follow the characters as they move around the move.

Distance: There is never much distance from the characters as it must focus on their emotions

Angles: The angle used throughout the video is an eye-level angle to convey a sense of realism.

Editing

The editing in the video is limited to the ending fade and the changes of camera position because it is supposed to be treated like television soaps.

Mise en Scene

Props: The props used in this video are the gun which shows the outrageousness of the situation and the wig which gives more information on what happened before the scene.

Lighting: The lighting is quite natural as it comes from outside again conveying realism and the time of day.

Costume: The costumes are normal as R Kelly just wears a suit, which he wore at the club he went to explained in the lyrics.

Acting: The acting involved the actors miming the lyrics which are played over the video, while they add actions to them making it a visual experience.

Positioning: The way the characters are positioned on-screen are usually in the middle, and if they move the camera usually follows them.

Sound

Genre: RnB

Volume: The volume of the music is loud as to cover each of the effects such as the phone ringing, and gun shot. The music also gets louder when it nears the end as the story escalates and becomes more “juicy”.

Rhythm: The music itself is more to carry on the story that is being told, and to give the lyrics a beat.

Music Video Analysis - Kanye West - Jesus Walks

Spooney Melodies in 1930 was the first musical video series. Shorts were six minutes long, and featured art-style animations and backgrounds combined with film of the performer singing. The long-running British TV show Top of the Pops began playing music videos featuring people in the late 1970s. Over the years music videos have become more intent on telling a story and possibly can have more meaning than others, while some genre's such as the hip hop/rap/r and b genre's have become more generalised with showing a lot of scantily dressed women. Those videos that stray from the normal conventions are "Runaway Love" by Ludacris which is about child abuse and "Reverse Cowgirl" by T-Pain which strays from conventions even though the title is suggestive and is more focused on the art of motion and slow-motion effects.

Camera

Shot: There is a medium shot at the beginning of the video to point out the all of the prisoners. There are close ups of the characters miming the music so that the song intertwines with the story being shown.

Movement: There is a tracking shot while in the car chase to keep with the action.

Angles: The high angle at the beginning of the video only includes their heads and pickaxes, to show the importance of the characters and equipment and a high angle while following the car giving the chase more energy.

Editing

Each scene transition is matched with the beat of the song, to make the video more fluid and it is more of a montage ultimately showing 3 different stories.

There are some fire effects while Kanye is standing in the hallway showing the intensity of what he is saying. Most of the scenes in the video are shot in black and white with some bloom which is more prominent in the prisoner scene where the white is very bright.

Mise en Scene

Props: The pickaxes and axes are always shot at an angle or close up to show the impact of the hit.

Lighting: Each scene is brightly lit by the sun creating the bloom effect, but in the hallway with Kanye it is dimly lit to provide emphasis on the

Costume: The costumes used relate to the subject matter of the film which are prison clothes that are pure white while the wardens wear their signature uniform to differentiate who from who.

Acting: The acting in the video mainly consists of the digging of the ground the prisoners are doing and the wardens beating the prisoners. The setting of the video relates to the lyrics because it shows even when isolated in prison Jesus is with them.

Sound

Genre: Rap/Hip Hop

Volume: The music is typically heard over the music and the volume of the music is at a normal volume so that it is easy on the ears, while the vocals are very clear so as to get the message of the video across. When the prisoners and the KKK member are axing and mining each hit is louder than the music either to censor words or to put emphasis on the image.

Rhythm: The rhythm of the music itself is moderately slow.

CD Advert Analysis 3

Editing

The name of the artist (Brandon Flowers) is shown at the top of the page so that the readers attention is drawn to it, while the name of the album is at the bottom left of the page. This shows vital information about the artist to those who are interested in him, and ‘The Killers’ as he is the front man for that band.

Mise en Scene

The main object in the image being the man is wearing full black which contrasts with the rest of the image as it is moderately bright which brings the reader’s attention to him.

CD Advert Analysis 2

Editing

The name of the band (Interpol) is shown at the middle right of the page which is in an extravagant font which is in white so that the readers attention is drawn to it, while the other information of the album is directly underneath it so that it is easier for readers to carry on from reading the band name. This shows vital information about the band such as the title of it, the release date and an accolade from a magazine review for people who are interested in them. It also shows several release dates for different areas.

Mise en Scene

The main object in the image is the information which is all put to one side while the background image is more abstract and features pitch black with the letters of the band name floating around, giving it an artistic abstract feel.

CD Advert Analysis 1

Camera

Shot: There is a medium shot which gives the viewer a full body shot of the Dropout Bear which is Kanye West’s mascot and trademark.

Framing: The doors work as the framing in the image which makes the Dropout Bear the centre of attention. The image of the bear being at the door, and the eyes looking around give the viewer the impression that the bear is late and all the attention is on the bear.

Editing

There is a parental advisory image which shows the audience that the album is made for refraining and creating exclusivity about the audience. The title of the album relates to the image of the bear looking like it is late as the album is called “Late Registration”.

Mise en Scene

Lighting: The lighting is very dark and there is only one light source which is directly behind the dropout bear giving more attention to the bear.

Costume: The bear is featured wearing a uniform presumably from school again relating to the late registration collocation.

CD Sleeve Analysis 3

Camera

Shot: There is a medium shot which gives the viewer a full body shot of the Dropout Bear which is Kanye West’s mascot and trademark.

Framing: The doors work as the framing in the image which makes the Dropout Bear the centre of attention. The image of the bear being at the door, and the eyes looking around give the viewer the impression that the bear is late and all the attention is on the bear.

Editing

There is a parental advisory image which shows the audience that the album is made for refraining and creating exclusivity about the audience. The title of the album relates to the image of the bear looking like it is late as the album is called “Late Registration”.

Mise en Scene

Lighting: The lighting is very dark and there is only one light source which is directly behind the dropout bear giving more attention to the bear.

Costume: The bear is featured wearing a uniform presumably from school again relating to the late registration collocation.

CD Sleeve Analysis 2

Camera

Angles: The angle used in this image is an eye angle giving the viewer a straight on view of the star of the album.

Shot: There is a medium shot used in this image which outs the emphasis on the subject of the image.

Editing

The writing on the cover uses a simple font and the image is fully black and white with the only colour being red which is featured on the trousers and on the word “ones” which is emphasised also by its size.

Mise en Scene

Costume: The costume used by Michael himself is recognizable as something only he would wear, making it more exclusive to Michael Jackson fans.

Positioning: Michael is positioned in the centre of the cover but above the title, showing the importance of the figure on the cover.

CD Sleeve Analysis 1

Camera

Muse are an English alternative rock band from Teignmouth, Devon. Many Muse songs are recognizable by lead vocalist Matthew Bellamy's use of falsetto and vibrato. As a guitarist, Bellamy often utilizes arpeggio and pitch-shift effects to create a more "electric" sound making it sound quite futuristic.

Shot: There is a multi shot used here to include all of the people involved in the image.

Angles: An eye level angle is used here so that it is clear what is happening in the image.

Framing: The sky and the floor frame the main subject of the album cover which is at the centre of the cover.

Editing

There is the band name with the title underneath it which are both minimalistic and in the corner out of the way to put more emphasis on the image that is being shown.

Mise en Scene

Props: There is a table in the middle of the desert which is quite surreal as you wouldn’t find much of anything in the desert.

Lighting: The main source of light in the image is most likely from the sun which cannot be seen.

Costume: Each person in the image is wearing bright colours in contrast with the single colour in the background, bringing more attention to them.

Positioning: The table and chair are at a slight angle giving the image a more surrealist feeling.