Final Video

Below is the final video. We hope you enjoy it!

CD Case

Below is the completed CD case which turned out very well.

Evaluation 3

What have you learnt from your audience feedback?


We made a questionnaire asking what people thought of our music video. They have said that it was original, they hadn’t seen anything like that before. They were shocked by the horrifying scenes but at the end they really understood the message we tried to send and I’m really happy that people said that because that’s what we were aiming for. One person said: “It was incredibly unique and a brilliant performance”. I’m unsure whether or not it was the performance from the singer they were referring to, or a performance of the actors.

Many of the viewers were impressed by the amount of special effects on our music video and they thought it was “amazing and looked real” but some said the CGI was not realistic enough for example we used to much blood for when one of our actors gets attacked. I was happy that we did get a few negative feedback about the editing because now we know what to add or remove next time we start another project and it helps us get our future results as natural and real as possible because audience feedback is crucial to the media and music industries. It allows producers, directors and even the artists to reflect on their work. It outlines the flaws and what is needed to improve, and it can also encourage people to work harder. Positive feedback allows producers to acknowledge their success, so they know what they're doing right. It also helps in terms of research for their target audience.

Below is video feedback from Roni Size which we have found to be quite useful and has him telling what he thinks of the video. In the video he says that he was confused about the purpose of the masks in the video and thought that we could have implemented the meaning behind the masks in a better way, although he got the gist of what it was. The feedback we got was favourable which was very good as we thought that we had done a good job although he had said that the editing could have been tighter, which we do agree with but it was taxing to do due time restrictions. The consequences of ignoring the earlier audience feedback would have been quite large because I think that the effects add a level of grit to the video making it more urban and realistic suiting the theme of violence better. In the context of the industry it would be costly because they wouldn't know what the customers would react to and might lose customers due to them not gettin what they would expect from an established artist. I think that the scene referring to ‘Taxi Driver’ wasn’t clear enough because most of our audience didn’t get it maybe due to it being an outdated film.

Evaluation 2

How effective is the combination of your main product and ancillary texts?

Our music video campaign is based on the song "No More" by Roni Size are linked by the masks that are featured in the music video as they are an integral part to the theme of it which is being hidden form society and then being redeemed from their wrong doings. The mask is featured on the CD sleeve on the front and back cover both with a half of it. The poster and inside the CD sleeve all feature images from the music video itself which shows the cohesion within the campaign. One image of the music video was featured in both the CD sleeve and on the poster because we found it to be an effective image and something that could be well remembered. We did this by transferring the image onto photoshop and edited it using different methods such as zooming in and adding black and white to make the masks stand out and pop. This was done so that if a person was to see the poster they could automatically link the images if they were interested in buying the album.

Cohesion is important because if the product is not recognisable from the different advertisement methods used it will not reach the target audience's attention which would not be good for sales as there wouldn't be any reason for potential customers to be paying attention to the marketing around the product. The image created for the artist would be a different one seeing as the campaign is quite a gritty image that is not the usual for the artist and is quite unusual for the Drum and Bass genre. Seeing as the artist is already established it really only reinforces or remakes the artist's image.

I find the combination to be effective because all parts of the campaign are cohesive and stand out due to the grittiness of the subject and video.