How effective is the combination of your main product and ancillary texts?
Our music video campaign is based on the song "No More" by Roni Size are linked by the masks that are featured in the music video as they are an integral part to the theme of it which is being hidden form society and then being redeemed from their wrong doings. The mask is featured on the CD sleeve on the front and back cover both with a half of it. The poster and inside the CD sleeve all feature images from the music video itself which shows the cohesion within the campaign. One image of the music video was featured in both the CD sleeve and on the poster because we found it to be an effective image and something that could be well remembered. We did this by transferring the image onto photoshop and edited it using different methods such as zooming in and adding black and white to make the masks stand out and pop. This was done so that if a person was to see the poster they could automatically link the images if they were interested in buying the album.
Cohesion is important because if the product is not recognisable from the different advertisement methods used it will not reach the target audience's attention which would not be good for sales as there wouldn't be any reason for potential customers to be paying attention to the marketing around the product. The image created for the artist would be a different one seeing as the campaign is quite a gritty image that is not the usual for the artist and is quite unusual for the Drum and Bass genre. Seeing as the artist is already established it really only reinforces or remakes the artist's image.
I find the combination to be effective because all parts of the campaign are cohesive and stand out due to the grittiness of the subject and video.
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