Spooney Melodies in 1930 was the first musical video series. Shorts were six minutes long, and featured art-style animations and backgrounds combined with film of the performer singing. The long-running British TV show Top of the Pops began playing music videos featuring people in the late 1970s. Over the years music videos have become more intent on telling a story and possibly can have more meaning than others, while some genre's such as the hip hop/rap/r and b genre's have become more generalised with showing a lot of scantily dressed women. Those videos that stray from the normal conventions are "Runaway Love" by Ludacris which is about child abuse and "Reverse Cowgirl" by T-Pain which strays from conventions even though the title is suggestive and is more focused on the art of motion and slow-motion effects.
Camera
Shot: There is a medium shot at the beginning of the video to point out the all of the prisoners. There are close ups of the characters miming the music so that the song intertwines with the story being shown.
Movement: There is a tracking shot while in the car chase to keep with the action.
Angles: The high angle at the beginning of the video only includes their heads and pickaxes, to show the importance of the characters and equipment and a high angle while following the car giving the chase more energy.
Editing
Each scene transition is matched with the beat of the song, to make the video more fluid and it is more of a montage ultimately showing 3 different stories.
There are some fire effects while Kanye is standing in the hallway showing the intensity of what he is saying. Most of the scenes in the video are shot in black and white with some bloom which is more prominent in the prisoner scene where the white is very bright.
Mise en Scene
Props: The pickaxes and axes are always shot at an angle or close up to show the impact of the hit.
Lighting: Each scene is brightly lit by the sun creating the bloom effect, but in the hallway with Kanye it is dimly lit to provide emphasis on the
Costume: The costumes used relate to the subject matter of the film which are prison clothes that are pure white while the wardens wear their signature uniform to differentiate who from who.
Acting: The acting in the video mainly consists of the digging of the ground the prisoners are doing and the wardens beating the prisoners. The setting of the video relates to the lyrics because it shows even when isolated in prison Jesus is with them.
Sound
Genre: Rap/Hip Hop
Volume: The music is typically heard over the music and the volume of the music is at a normal volume so that it is easy on the ears, while the vocals are very clear so as to get the message of the video across. When the prisoners and the KKK member are axing and mining each hit is louder than the music either to censor words or to put emphasis on the image.
Rhythm: The rhythm of the music itself is moderately slow.
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