In what ways does your media product use, develop or challenge forms and conventions of real media products?
Our music video doesn't contradict the conventions of Drum and Bass videos because there is quite a large variety of them. Some video's are narrative and tell a story which is unrelated to the song itself. Other videos are very abstract and don't have a set structure but instead rely upon effects and different random scenarios to create an interesting visual experience.
Some of the conventions we have used in our campaign for the posters are mid-shots of a main character from the music video which is also featured inside the CD sleeve. The effect achieved by the images taken for these is that the images are all quite gritty due to the graininess of them and so represent the urban theme of the video, and this has been developed by the uses of our masks which are the centre-piece of our campaign and represent the risks taken by choosing the life of crime.
One scene we have in our video is based on a scene from the film Taxi Driver and I got the idea for this scene from the music video "Slap" by Ludacris. We have developed it in our own way by speeding up the footage because of the high tempo of the video, and there is no speech in the video either.
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